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Excessive Packaging Reaches New Heights |
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Just when you thought PR geniuses couldn't get less green, they come reach to new heights in the world of excess packaging...
Thanks to our friends at Groovy Green blog for bringing to our
attention a story from this weeks SF Gate about excessive packaging.
The
marketing geniuses at Johnson & Johnson introduce a mini-tote
complete with every tube of Neosporin that leads the author to
question why oh why...
My favorite quote:
"
When the rubble-sorting Martians eventually piece together our
civilization's collapse, it will be said that 1) we knew the wheels
were coming off the cart and 2) we felt it all too complicated to stop.
Nuclear power -- good idea or bad? Recycling, a waste of energy?
Ethanol overrated? The Martians will nod sympathetically but then one
will hold aloft one of 3 million promotional plastic Neosporin travel
totes and ask, well, why didn't they at least stop making crap like
this?"
To read the complete article, go here .
To read the Groovy Green blog, visit here .
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