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Fast Food Giant Yum! Releases Corporate Social Responsibility Report |
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Fails to address impacts of paper packaging on forests.
Much to our surprise, fast food giant Yum! Brands just released their first
ever Corporate Social Responsibility (CSR) report . Unfortunately, they are still buying their
paper packaging from Southern forests, and other endangered forests around the
world.
Yum! Brands is huge. When it comes to their paper packaging
decisions they are contributing to large scale clearcutting and
conversion of natural forests to sterile pine plantations which has
disastrous impacts on the biodiversity of Southern forests and
communities.
Send a message to Yum! Brands CEO David Novak here.
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- While
countless other companies like Staples, Office Depot, Random House, Wal-Mart,
McDonald’s, Starbucks and others have developed sustainable paper
purchasing policies and taken action to help protect forests, to date, Yum!
Brands lags seriously behind.
- When
it comes to paper packaging choices, Yum! Brands has no clear plans for
increasing its use of purchases of
post consumer recycled paper or ensuring that its paper is certified by
FSC standards –the only independent global certification system in the
world accepted by the conservation, aboriginal and business communities.
- If
Yum! Brands wants to seriously be seen as a leader in CSR, it must, as other companies have done, take action to reverse the devastating impacts
to forests resulting from its paper packaging. Clearly, alternatives
are available.
- Yum!
Brands can show leadership in the fast food sector by adopting a
sustainable paper purchasing policy committing to:
- Increase
and maximizing the use of PCR content.
- End
sourcing from endangered forests
- End sourcing
from forests converted to plantations…
- Increase
packaging efficiency and reduction
- Source
paper from sustainably managed forests like those certified by the Forest
Stewardship Council (FSC)
Take action click here.
Taking these steps would not only save forests but also help
reduce greenhouse gas emissions that contribute to global warming.
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