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Update from South x Southwest--transforming the packaging problem.
When we do something at Dogwood
Alliance, we do it big, and greening the music industry is no exception to that
rule. We have come to SXSW , a monumental music industry conference, to meet with key
partners, and to sign up labels, artists, activists and volunteers to sign on to the
campaign to green the music industry, transform the packaging problem and help
protect Southern forests to slow global warming.
Definitely a hefty task, and we’ve
come a long way in the 2 days we’ve been in Austin, TX.
The highlight so far for me was the panel, Greening the Music Industry, where
we were represented by out friends at TreeSound Studios and Tree Leaf Music.
Perry Farrell (of Janes Addiction) was also on the panel, in addition to the
other leaders in the movement to green the music industry.
A hot topic of conversation was
packaging, especially paper packaging. With forest destruction as one of the leading causes of Global Climate Change, the music industry,
savvy as they are, are really picking up on this. Paper Packaging was mentioned by everyone from
David Byrne to Frank Mauceri who runs a Green Music Label out of Chicago, Smog
Veil Records, and they all genuinely want to do something about it. We're here to let them know what they can do to protect amazing forests and slow global warming.
We’ve also met with Marc Ross, the
director of Rock the Earth , who wants all of the artists who work with Rock the
Earth to sign on to the campaign. Rick Farman, of Bonnarroo, wants
our volunteers to be backstage throughout this years festival talking to all of
the musicians about their packaging choices. No one wants their packaging to
come from Endangered Southern forests, and when we can show Sony and Universal
that the demand is there for sustainably made packaging, they will create it.
I haven’t even mentioned all of the
other artists and managers we’ve talked to who want to sign on the the campaign.
And at the trade show, all of the folks who make the packaging are interested
in making sure it’s all sustainably made. And, we’ve had great conversations
with our friends at TreeSound Studios in Atlanta, who are definately doing their part in
greening the music industry.
I can rest assured that we have
broken into the music biz, and now we’re going to transform it!
Oh, I almost forgot, check out our
new factsheets about Southern forests and Paper Packaging that we’ve been
handing out, just click here. Feel free to download them or email a copy to
your friends in the music industry to let them know what they can do.
Stay tuned for further updates.
For the forests (and the music!),
Eva
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peace like a tree from me to thee from Auburn AL, paT