There is a rising international movement challenging the status quo that is devoted to responsible and sustainable packaging. And the thinking behind this initiative is reaching the marketplace. Waste reduction, smart design, recycled content, responsibly sourced paper fiber and even rethinking the need for packaging altogether; these are the ideas behind the very real efforts by Corporate America to fix its packaging problem. Please read more for information on these corporate leaders and click here for other sustainable packaging initiatives.
there are useful functions of packaging —maintaining freshness,
providing safety, and protecting products in transport. But far too often goods are egregiously over packaged and not recycled, resulting in the needless waste of resources.
We know that corporations have a strong interest in marketing and brand identity, but because paper packaging ultimately only serves as packaging that provides for safe and economical protection of the actual product within, industry can do better without having to redesign or re-manufacture particular products. And, if this transformation is handled with creativity and skill, with no loss of sales, market share or profit. Because these leadership companies have done the work to break away from the pack and make change, we want to recognize their efforts and showcase that change is possible. Across America there are successful corporations greening their paper packaging. We call it leadership by example and feature their smart and responsible packaging decisions to show that yes it can be done. And we call on the rest of Corporate America to do their part!
The folks at KEEN Shoes have totally upgraded the plain old shoe box. They are going 100% recycled box for all Spring 2007 styles, replacing the current black box.
Check out how the box folds flat making it easy to be recycled yet again. Isn’t it great to know that somewhere, somehow maybe another shoe box can be made from old shoe boxes and not our forests! And, KEEN’s Eco carton is 100% biodegradable and produced with 100% post-consumer waste. Maybe because they are a shoe company they know that small steps can lead to big changes.
Patagonia has done some great work over the years. They have managed to find environmental improvements in their packaging which simultaneously boosted their bottomline. And their longjohns are pretty good too.
Here’s what they say: “In the early days of our base layer business, when we were still selling polypropelene, we packaged it in a plastic bag with a cardboard tag, which cost us 20 cents per unit. Next, we shifted to paper packaging, similar to a mini grocery store bag. Our environmental impact was lower, and the cost came down to 16 cents a unit. Now, with our Capilene line, we just roll up the bare garment and wrap it with a recycled cardboard card and two rubber bands. We call it the "sushi roll."… It's reduced our costs to 6 cents per unit and eliminated tons of waste. As an added advantage, the exposed packaging allows customers to touch the product, which has actually increased sales. Retailers thought it was going to be terrible: they told us time and time again that consumers would hate the sushi roll. But again, when you do the right thing, success follows.
|It is exciting to report this level of commitment from these members|
of Corporate America. Dogwood Alliance applauds their efforts! With
your help and leadership like that displayed by these companies, we
look forward to more success stories as we move forward in our efforts
to reform paper packaging and protect Southern Forests.