National and Regional Conservation Organizations Tell KFC to Drop the Misleading Sustainable Forestry Initiative (SFI)

Yesterday, a broad based coalition of environmental and conservation organizations representing millions of people in the US submitted a letter to KFC asking the company to end its support for the Sustainable Forestry Initiative (SFI) paper certification scheme. The letter is in response to a recent initiative announced by KFC that promotes its paper packaging as green because it is certified by the SFI.