Crossposted from FSC: Forest Stewardship Council
Household consumption drives nearly 70 percent of economic activity in the US, according to the World Bank, making it a powerful force. The Forest Stewardship Council was created more than 20 years ago to use this power to help protect forests. Yet for much of our history, our work has focused on building the FSC system through work with landowners, businesses, environmental groups and other important stakeholders.
Today, the FSC system is strong and widely recognized, and we are turning our sights to a critical growth area: consumer engagement. With more than 300 million people in the United States, this is no small task.
With this context in mind, we are very excited to announce a new campaign to grow consumer awareness of FSC in the United States.
Working in partnership with six publicly traded companies – HP Inc., International Paper, Kimberly-Clark, McDonald’s, Procter & Gamble, and Williams-Sonoma, Inc. – and the World Wildlife Fund, FSC is launching our campaign with a new anthem video.
The video is designed to be used by anyone who supports FSC or responsible forest management, and we encourage everyone to share it widely on Facebook, Twitter and by email.
To support your outreach efforts, we have launched a new consumer-friendly “splash page” that makes it easy to share the video with your colleagues, friends and customers.
The message is simple: When you purchase products with the Forest Stewardship Council label, one simple action can have a profound impact.
We know that most people want to do what’s right for our planet, and buying FSC-certified products is one way we can make a difference.
Shop for products with the #FSC logo. And make a profound impact through #onesimpleaction. https://youtu.be/dfIC6Edsu5A
If you have questions, please contact Brad Kahn ([email protected]). Thank you.