Youth Inspiring Environmental Change at KFC

March 16th, 2011 by

Every now and again, a story so inspiring comes along that not only changes your life, but sets into motion a greater transformation in society. For the staff here at Dogwood Alliance, that change came in the form of an amazing elementary school student from Charlotte, North Carolina with an incredible passion for the coastal forests of his beautiful state.

Our friend Cole, who many of you may have read about when he contacted us asking for help in his quest to protect the forests and wildlife of the coast, has taken his project to a whole new level. We are proud to present this video trailer for a longer piece coming soon about his adventure to Louisville with his sister, Kaella, and his two best friends, Nik and Liam.

On March 3rd, Cole and friends made the 350 mile journey from Charlotte to Louisville to deliver in person over 6,000 hand-drawn postcards to corporate executives at KFC. They collected the postcards from youth across the state urging KFC to be a leader for environmental change by using more recycled paper and no longer buying paper that comes from endangered forests from the coast. We hope you are as inspired by this story as we are and will help spread this video far and wide.

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It is rare that you find someone so dedicated to protecting our forests, and it’s so incredible that he is only ten years old! Please take a moment to share this on Twitter, Facebook, e-mail or in person with your friends and family. Together, let’s join with Cole in convincing KFC to change.

Stay tuned for the full video in the coming weeks, plus a special music video from the kids about our forests and KFC inspired by the Black Eyed Peas.

For our forests and children’s future,

Scot Quaranda
Campaign Director

PS If you are not already following us on Twitter or Facebook, you can click these links to keep up with all of our work.


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